Dr. Seuss once said, “Sometimes the answers are simple and the questions are complicated.”
Don’t complicate it. “It” being life. “It” being your value, your goals, your pursuit of whatever it is you’re pursuing.
I’ve somehow found myself in the wonderful world of marketing. A world where brand matters, where staying true to your product is key, and where what you say and do needs to match up to who you are.
Which led me to this question: is marketing a product that different from marketing yourself? When I have questions at work I ask myself, “Does this match our brand?” If the answer is yes, I move full-steam ahead. If the answer is no, I stop, re-think, and try again.
The simplicity of this concept can easily be applied to life. Your brand is who you are at the core. Who your 8-year-old self would be proud of. What you have to offer the world. What you want your impact to be. Your legacy, your value, and your self-concept.
Instead of press releases, social media postings, and events for a company, your everyday job is to make sure your life matches your brand. Your marketing consists of: words, actions, impacts, and thoughts. So next time you’re wrestling with life, next time you feel stuck, next time you’re not sure what to do, ask yourself these questions:
- Am I offering value?
- Would 8-year-old me be proud of where I’m at and what I’m doing?
- Do I believe in this?
- Do my words match my actions?
- Do my actions match my values?
- Will what I’m doing today get me closer to where I want to be tomorrow?
Managing the image of a company seems so cut and dry. Your goal is to promote, build, and strengthen. Quit complicating your own life. Promote. Build. Strengthen. Stay true.
The answer is simple: figure out who you are and where you want to be. Then do everything in your damn power to get there.
So, who are you?